BRAND STORY

Janice Wong began in a dessert bar. In 2007, 2am:dessertbar opened in Singapore with one idea: that a dessert could be a painting, a sculpture, a landscape, and still taste like something you want a second spoon of. Everything since has grown from that room.

In 2014 the confectionery house followed. Bon bons hand-painted in marbled colour, cakes built like architecture, chocolate pressed into the shape of Singapore’s skyline. The brand now has four shops and a factory in Singapore and sends its work to hotels, galleries and department stores around the world.

What ties it together is a way of working. We experiment: with ingredients, with sugar and chocolate as building materials, with 3D printing, with walls of chocolate that people can taste. The results have become edible art installations for Huis Ten Bosch in Nagasaki, the Art Gallery of Western Australia, MET New York and MGM Macau, Singapore’s largest edible garden at Paragon on Orchard Road, and commissions as far afield as Xcaret in Mexico and Istanbul, and a set of brands that each take one part of the idea further.

Our family of brands

Janice Wong Luxury confectionery and edible art: bon bons, cakes, seasonal collections and gifting.

2am:dessertbar Progressive dessert dining in Singapore since 2007, where the ideas start: plated desserts paired with cocktails and wine, served until 2am.

Pure Bean to Bar Single-origin chocolate made from the bean in our own factory, with beans from the farms we work with in Colombia, Thailand and Sumba. Since 2021 we’ve also planted 650 cacao trees in Singapore, at Gardens by the Bay, in schools and on rooftops, so that children here can see where chocolate begins.

Janice Wong Gelato Artisanal gelato and plated desserts, since 2022.

rei Wellness confectionery with zero refined sugar: honey, maple, dates and fruit only.

eat art Edible art you can touch, paint and eat: chocolate crayons and paint for children, and interactive installations staged in malls, museums and hotels around the world.

taph Software for the people who run kitchens, built from how we run ours: recipe costing, supplier tracking and PR tools for restaurants, hotels and food brands across Asia.