Janice Wong Pure Imagination is a multi-product and multi-channel confectionery brand that creates to inspire where art meets design and design meets art, where one can use their imagination to create, interact and discover. Headquartered in Singapore and helmed by multi award-winning Chef Janice Wong, the team’s never-ending passion for culinary art has propelled the passion to test the limits of dessert making. 
Chef Janice Wong started her first dessert restaurant, 2am:dessertbar, in Singapore in 2007. In 2014, the Janice Wong Pure Imagination brand was formally established to market a wide range of confectionery products, including custom chocolate bon bons, cakes and ice-cream.
The company has kept up with consumer preferences and has increasingly focused leveraging digital channels to engage with its customers in the recent years. These digital channels contribute significantly to the retail business today and are expected to be increasingly so moving forward. 
Janice Wong Pure Imagination truly embraces food technology and innovation. Chef Janice Wong’s efforts in experimenting with ingredients, cooking techniques and machines led to creations of edible art, 3D printed chocolates and others, which in turn kickstarted a flurry of activities that saw the business expanding to the international stage. 
Looking ahead, besides bringing new confectionery concepts to the market, Janice Wong Pure Imagination will continue pushing the boundaries and integrate new food technologies and innovations in the product offerings. 
Janice Wong Pure Imagination is currently present in Singapore, Australia, Japan and Korea.
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